Water way to advertise!

Before any of my five faithful followers write to tell me how bad the pun in the title is let me show you how it ties to the rest of this blog post. I was looking into green alternatives to the normal marketing techniques and came across a company from the UK called CURB. They refer to themselves as a natural media company and use a variety of natural mediums including, you guessed it, water! Their mission statement is to impact consumers without impacting the environment, using nothing but natural materials. That and some great creative ideas.



The above advertising for SEALIFE London Aquarium was done using their Sea Tagging technique.

It's a simple idea but all the best ones are. According to head of marketing, Peter Kerwood, it cost millions to make the SEALIFE London Aquarium a world-class attraction, while London-based CURB used little more than saltwater and a stencil to market it. "Sea Tagging" as it's called, is as simple as that. Guerilla teams dress in scuba gear created an aquatic sprawl across London, spraying more than two-thousand sea animals on buildings and sidewalks, creating an experiential marketing campaign totally relevant to the Aquarium.

The beauty of this technique is that the salinity of sea water makes it more resistant to evaporation than freshwater meaning they can last for up to hours, and after that you're left with a dusting of sea salt. CURB is the same company that pioneered turf cutting and snow tagging, and the logistical beauty of zero impact campaigns like these: no permits.

The CURB site has loads of great examples of their eco-advertising. I love the simplicity of the "clean" graffiti but the crop circles are out of this World!!!

T Mobile does it again

T-Mobile is getting good at these big public advertising stunts over in London. First, they organized the spontaneous dancing in Liverpool Street Station. Then, last Thursday, they managed to get 13,000 people into Trafalgar Square for what they thought might be another dance-a-thon, but which turned out to be a collective karaoke rendition of "Hey Jude" (above). The American singer Pink showed up and joined in, too, for some reason. These flash-mob stunts, coordinated by Saatchi & Saatchi, are less notable for how they reinforce T-Mobile's brand message, which is the typically vague "Life's for sharing," than for the brand-specific way in which they're mobilized: via text message to T-Mobile customers.

Courtesy of Tim Nudd AdFreak