Love him or hate him George W was always good for a quote. In the last days of his presidency lists of these so-called bushisms are everywhere such as here and here. Obama starts his term in the midst of a recession, the continuing threat of the GFC and following the bar set by George Junior. It shouldn't take much to look good...
With the inauguration looming IKEA have launched an experiential campaign by putting up an Oval Office replica in the main hall of Union Station. The display will go up on January 12, and a mock motorcade carrying furniture strapped to the roof on the 15th and 16th will make its way through the D.C. area.
The replica, complete with “Secret Service protection” will be open to commuters, who can try out the presidential chair, which along with all the other furniture will be from IKEA, of course.
Posters for the coming event are prominently displayed in D.C. transit areas, and buses trains, and billboards also carry the message. Consumers can enter a sweepstakes where three lucky winners will take $1,500 in IKEA gift cards.
There is also a website where consumers can design their own oval office. Embrace Change 09
With the inauguration looming IKEA have launched an experiential campaign by putting up an Oval Office replica in the main hall of Union Station. The display will go up on January 12, and a mock motorcade carrying furniture strapped to the roof on the 15th and 16th will make its way through the D.C. area.
The replica, complete with “Secret Service protection” will be open to commuters, who can try out the presidential chair, which along with all the other furniture will be from IKEA, of course.
Posters for the coming event are prominently displayed in D.C. transit areas, and buses trains, and billboards also carry the message. Consumers can enter a sweepstakes where three lucky winners will take $1,500 in IKEA gift cards.
There is also a website where consumers can design their own oval office. Embrace Change 09
According to IKEA, President-elect Obama’s commitment to change and fiscal responsibility is very close to IKEA’s philosophy of practical and affordable furniture for all.
It might be a while before we know how successul Obama is as President but IKEA are certainly pushing their case to help him on the road to financial recovery.
Source: About.com
Posts
No comments:
Post a Comment