It is becoming increasingly difficult to stand out from the crowd. Consumers are harder to reach than ever before. They are media savvy and have the tools such as Foxtel IQ which allows them to skip the ads. To reach them brands have to think smarter. When a brave brand does something out of character from the rest of the industry they stand out. Here are a few examples that are certainly memorable.
Not your typical shampoo ad
Not your typical tax return ad
Not your typical awareness ad
I find this last ad difficult to watch but I guess it will certainly generate awareness of the issue.
Showing posts with label Brands. Show all posts
Showing posts with label Brands. Show all posts
Friday, February 13, 2009
Wednesday, January 14, 2009
Best Global Brands - 2008 Rankings
Interbrand have released their 2008 Global Brand Rankings. The top 10 are relatively unchanged other than Google coming in at 10 from 20 last year. After a turbulent 2008 it will be interesting to see which brands strengthen in 2009 and which ones are the big losers. Other notable companies in the top 100 are Apple 24 (33), Merrill Lynch ! 34 (22), Ford 49 (41) and H&M new entry this year at 22.
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