If it seems quiet it is probably because not many people are clapping these days. For those 'lucky' individuals who still have jobs the increased work load due to colleague redundancies and in some cases voluntary pay cuts have somewhat reduced job satisfaction levels. The uncertainty of the economic situation is adding to the stress but at least the weather is nice...
A number of companies have recently introduced campaigns which have a feel good factor. Some of these include Bank West's "Happy Banking" campaign, the Cadbury Gorilla and the Heineken Fridge (well, it made me feel good). As we know in difficult times it takes a brave brand to step away from their tried and trusted methods but those that get it right will be rewarded. Let's hope that the happy trend continues in 2009 and we get to see more original ideas and great ads.
I would love to have been in the meeting when the Gorilla idea was pitched... Just in case you missed it here it is. Bet it makes you smile.
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