Wednesday, April 15, 2009

Lindt Gold Bunny Eggsperiential Campaign

Lindt chocolates brought a little family magic to the Westfield London shopping centre over Easter whilst also raising much needed funds for Great Ormond Street Children's Hospital.



Lindt Gold Bunny World created a magical atmosphere for the whole family. The Gold Bunny oversaw the proceedings which included an engaging bunny maze created from real hedgerows. The maze took families on an exciting journey to the centre, where they found a Lindt Gold Bunny surprise. To make sure no-one got lost there were Lindt Master Chocolatier stilt walkers to help families through the maze and to find their chocolate treats!

There was also free colouring and painting activities for children and an exclusive Lindt Gold Bunny pop up shop where families could purchase their own Lindt Gold Bunny or Bunnies! With a minimum £1 donation from the sale of each delicious Gold Bunny going to Great Ormond Street Hospital Children’s Charity; the aim was to raise £25,000 in order to assist with the upkeep and maintenance of patient family accommodation.

While I am unaware if they achieved their target it is a fantastic piece of work for a good cause and deserves all of the attention it can get.

If you missed out on this great event but would still like to help please go to the GOSH site for more details.

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