Coke versus Pepsi. Is there a more famous battle for dominance of a category? Probably but both companies have released some new ads. They take vastly different approaches. It always comes back to the same old question though - Which do you prefer?
Coke (watch in high quality)
Pepsi Max
Incidentally, I once did the Pepsi Challenge and it turns out that (like the majority of people they tested) I prefer the taste of Pepsi. I still buy Coke though. Guess their branding works...
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