Showing posts with label Category dominance. Show all posts
Showing posts with label Category dominance. Show all posts

Wednesday, February 4, 2009

Battle of the brands

Coke versus Pepsi. Is there a more famous battle for dominance of a category? Probably but both companies have released some new ads. They take vastly different approaches. It always comes back to the same old question though - Which do you prefer?

Coke (watch in high quality)


Pepsi Max


Incidentally, I once did the Pepsi Challenge and it turns out that (like the majority of people they tested) I prefer the taste of Pepsi. I still buy Coke though. Guess their branding works...