Ok, so I have been busy. Didn't think I was THAT busy. 2 years between posts is a long time but quality shouldn't be rushed. In saying that this is more of a rambling reintroduction than what could be classified as qulaity per se.
As you are no doubt aware nothing has interesting has really happened in the last 2 years. Technology hasn't advance much and there has only been a couple of startups which seem to be quite promising.
Anyway, what better way to relaunch the blog than with an angel or two?
Lynx Angels
Oh, I think this augmented reality stuff might be quite new...
Thursday, May 26, 2011
Monday, May 11, 2009
Water way to advertise!
Before any of my five faithful followers write to tell me how bad the pun in the title is let me show you how it ties to the rest of this blog post. I was looking into green alternatives to the normal marketing techniques and came across a company from the UK called CURB. They refer to themselves as a natural media company and use a variety of natural mediums including, you guessed it, water! Their mission statement is to impact consumers without impacting the environment, using nothing but natural materials. That and some great creative ideas.
The above advertising for SEALIFE London Aquarium was done using their Sea Tagging technique.
It's a simple idea but all the best ones are. According to head of marketing, Peter Kerwood, it cost millions to make the SEALIFE London Aquarium a world-class attraction, while London-based CURB used little more than saltwater and a stencil to market it. "Sea Tagging" as it's called, is as simple as that. Guerilla teams dress in scuba gear created an aquatic sprawl across London, spraying more than two-thousand sea animals on buildings and sidewalks, creating an experiential marketing campaign totally relevant to the Aquarium.
The beauty of this technique is that the salinity of sea water makes it more resistant to evaporation than freshwater meaning they can last for up to hours, and after that you're left with a dusting of sea salt. CURB is the same company that pioneered turf cutting and snow tagging, and the logistical beauty of zero impact campaigns like these: no permits.
The CURB site has loads of great examples of their eco-advertising. I love the simplicity of the "clean" graffiti but the crop circles are out of this World!!!
The above advertising for SEALIFE London Aquarium was done using their Sea Tagging technique.
It's a simple idea but all the best ones are. According to head of marketing, Peter Kerwood, it cost millions to make the SEALIFE London Aquarium a world-class attraction, while London-based CURB used little more than saltwater and a stencil to market it. "Sea Tagging" as it's called, is as simple as that. Guerilla teams dress in scuba gear created an aquatic sprawl across London, spraying more than two-thousand sea animals on buildings and sidewalks, creating an experiential marketing campaign totally relevant to the Aquarium.
The beauty of this technique is that the salinity of sea water makes it more resistant to evaporation than freshwater meaning they can last for up to hours, and after that you're left with a dusting of sea salt. CURB is the same company that pioneered turf cutting and snow tagging, and the logistical beauty of zero impact campaigns like these: no permits.
The CURB site has loads of great examples of their eco-advertising. I love the simplicity of the "clean" graffiti but the crop circles are out of this World!!!
Tuesday, May 5, 2009
T Mobile does it again
T-Mobile is getting good at these big public advertising stunts over in London. First, they organized the spontaneous dancing in Liverpool Street Station. Then, last Thursday, they managed to get 13,000 people into Trafalgar Square for what they thought might be another dance-a-thon, but which turned out to be a collective karaoke rendition of "Hey Jude" (above). The American singer Pink showed up and joined in, too, for some reason. These flash-mob stunts, coordinated by Saatchi & Saatchi, are less notable for how they reinforce T-Mobile's brand message, which is the typically vague "Life's for sharing," than for the brand-specific way in which they're mobilized: via text message to T-Mobile customers.
Courtesy of Tim Nudd AdFreak
Wednesday, April 29, 2009
The Time Scale of Word of Mouth - What's the Shelf Life of Your Buzz?
This diagram and text are taken from the Buzz Canuck blog. The full post can be found here. It is interesting to see how powerful experiential marketing can be. When executed correctly it can help promote customer evangelism.
Experiential marketing - providing a transforming and immersive experience for a fan, customer or influencer, typically in the form of an event - lasting impressions of what the brand stands for and who it attracts may have ongoing attraction for participants (as only 10% believe they ever receive a positive customer experience anyway, this can come as a nice surprise), however, given experiential nature - feelings and memories do wane off over time unless repeated
Relevant occasions where used: where full scale experience can't be provided to all prospects (automobile sampling), creation of lifestyle brand/sentiment, affiliation with lifestyle property or values and where customers or fans like to congregate offline for entertainment, information, aesthetic enjoyment or escape
Customer Evangelism - the nirvana of brands seeking community strength - customer evangelism and zealotry, where oftentimes organization of this form of word of mouth is hosted by the fans themselves not the company (Ikea positive fanatics, Apple fans ) - this is truly the area where lifetime value of the customer plays a role as brand loyalty and affinity can span decades - obviously, from an orchestrated word of mouth approach - this takes year over year investment, company-wide embrace of customer/community centricity and dedicated resources to incubate sustainable enthusiasm
Relevant occasions where used: where the customer experience is so good, where a strong trust bond has been built up between brand and customer, premium and/or well-differentiated brands, brands with a strong point of view and experience that lives it, where employees are as big in the brand as most rabid customers
So as the women bar owner in the Blue Brothers movie responds to the question- "so what kind of music do you have here? Oh we have both kinds, country and western". I find word of mouth is considerably more discriminating and variety-driven.
Tuesday, April 28, 2009
Heineken Follow Up
In a follow up to their hugely successful walk in fridge ad that I previously posted Heineken have released this:
It is a lesson for making sure your get the brief correct...! Not as cool (pun fully intended) as the original but I still want one.
It is a lesson for making sure your get the brief correct...! Not as cool (pun fully intended) as the original but I still want one.
Wednesday, April 22, 2009
Who told you about Susan Boyle?
One of this week’s most widely reported and talked about stories has been the appearance of Susan Boyle, a 47 year-old singer from Scotland, on the show Britain’s Got Talent. If you haven't seen Susan or heard of her meteoric rise to internet fame where have you been?! Susan has taken the World by storm and in only a few days has become one of the biggest viral hits of all time. According to Visible Measures and Mashable Susan Boyle related videos had achieved 93.2 million views by 10pm ET (USA) on Sunday.
How did everyone find out about it? Word of mouth used to be a face to face recommendation however with social networks such as facebook and twitter the reach has increased exponentially while the personal recommendation remains. Obviously this is one of the advantages of social media and I am not telling you anything new. In the case of Susan Boyle it is great to see a good news story getting the treatment. As the people at Domino's know only too well it is usually the bad experiences and the detractors which get the attention.
The tendency to spread bad news is human nature and is beautifully illustrated by Mario Vellandi in response to a challenge by David Armano on the Logic & Emotion blog.
Perhaps bad news travels well as it is inherently more interesting, shocking, confronting. Whatever the reason it is great to see the SBP (Susan Boyle Phenomenon) spread across a variety of networks solely on the basis of the underdog coming good. Best of luck Susan although I doubt you'll need it.
How did everyone find out about it? Word of mouth used to be a face to face recommendation however with social networks such as facebook and twitter the reach has increased exponentially while the personal recommendation remains. Obviously this is one of the advantages of social media and I am not telling you anything new. In the case of Susan Boyle it is great to see a good news story getting the treatment. As the people at Domino's know only too well it is usually the bad experiences and the detractors which get the attention.
The tendency to spread bad news is human nature and is beautifully illustrated by Mario Vellandi in response to a challenge by David Armano on the Logic & Emotion blog.
Perhaps bad news travels well as it is inherently more interesting, shocking, confronting. Whatever the reason it is great to see the SBP (Susan Boyle Phenomenon) spread across a variety of networks solely on the basis of the underdog coming good. Best of luck Susan although I doubt you'll need it.
Fancy a game of Chess?
BMW makes an audacious move here in its battle against rival Audi. The latter apparently erected a billboard taunting, "Your move, BMW," for its redesigned 2009 A4, on a thoroughfare in Santa Monica. Shortly thereafter, in a bit of inspired luxury auto one-upmanship, signage for BWM's M3 sedan appeared across the street with the line, "Checkmate." It's a fun, in-your-face concept that's fast earning kudos in auto and ad media worldwide. (Juggernaut Advertising, an independent agency in Santa Monica, created the response ad for BMW of Santa Monica.) Audi should just shrug it off and respond with an ad proposing "Two out of three?"
- Tim Nudd AdFreak
Wednesday, April 15, 2009
Lindt Gold Bunny Eggsperiential Campaign
Lindt chocolates brought a little family magic to the Westfield London shopping centre over Easter whilst also raising much needed funds for Great Ormond Street Children's Hospital.
Lindt Gold Bunny World created a magical atmosphere for the whole family. The Gold Bunny oversaw the proceedings which included an engaging bunny maze created from real hedgerows. The maze took families on an exciting journey to the centre, where they found a Lindt Gold Bunny surprise. To make sure no-one got lost there were Lindt Master Chocolatier stilt walkers to help families through the maze and to find their chocolate treats!
There was also free colouring and painting activities for children and an exclusive Lindt Gold Bunny pop up shop where families could purchase their own Lindt Gold Bunny or Bunnies! With a minimum £1 donation from the sale of each delicious Gold Bunny going to Great Ormond Street Hospital Children’s Charity; the aim was to raise £25,000 in order to assist with the upkeep and maintenance of patient family accommodation.
While I am unaware if they achieved their target it is a fantastic piece of work for a good cause and deserves all of the attention it can get.
If you missed out on this great event but would still like to help please go to the GOSH site for more details.
Lindt Gold Bunny World created a magical atmosphere for the whole family. The Gold Bunny oversaw the proceedings which included an engaging bunny maze created from real hedgerows. The maze took families on an exciting journey to the centre, where they found a Lindt Gold Bunny surprise. To make sure no-one got lost there were Lindt Master Chocolatier stilt walkers to help families through the maze and to find their chocolate treats!
There was also free colouring and painting activities for children and an exclusive Lindt Gold Bunny pop up shop where families could purchase their own Lindt Gold Bunny or Bunnies! With a minimum £1 donation from the sale of each delicious Gold Bunny going to Great Ormond Street Hospital Children’s Charity; the aim was to raise £25,000 in order to assist with the upkeep and maintenance of patient family accommodation.
While I am unaware if they achieved their target it is a fantastic piece of work for a good cause and deserves all of the attention it can get.
If you missed out on this great event but would still like to help please go to the GOSH site for more details.
Thursday, April 9, 2009
Experiential marketing versus features and benefits
Marketing has traditionally been all about features and benefits. Marketers have assumed that customers are rational decision makers who can weigh up the features and benefits of a product easily against narrowly defined competition. Advertising companies have used these assumptions as a strategy, by emphasising these features and benefits to persuade consumers to purchase. For example an advert for a car may talk about the antilock braking system, the built in roll cage and the airbags and side impact protection system (the features) to emphasise the safety (benefit) of the vehicle.
Experiential marketing builds on these assumptions. Today, customers take functional features and benefits, product quality and a positive brand image as a given. Consumers still expect all of the above attributes but in addition they expect to be entertained, to have their senses stimulated and to be able to incorporate the product into their lifestyle.
Traditional F&B marketing still has its place however it is primarily focused on influencing the behaviour of the consumer up to the point of purchase. There is no follow up for the brand as to whether the customer enjoyed the consumption experience. This can lead to trial and brand switching. Experiential marketing focuses firmly on the consumption situation as an experience. In order to get repeat purchasing a consumer has to enjoy the whole brand experience. By influencing the consumer in the post purchase period the experiential marketer can increase customer satisfaction and brand loyalty.
By focusing on the consumption situation and the customer experience experiential marketing treats the consumer as a human being whose decisions are based on rational thinking as well as emotional influences. Instead of focusing on narrowly defined product categories such as shampoo or shaving cream the experiential marketer thinks “grooming in the bathroom.”
This holisitic approach allows experiential marketing to build upon traditional F&B marketing. In his book, Experiential Marketing, Bernd Schmitt highlights some great examples of companies using experiential marketing to build upon their established F&B campaigns. What is becoming clear is that while experiential marketing doesn’t replace the need for emphasising the features and benefits of a product it is becoming an essential part of the marketing mix.
Experiential marketing builds on these assumptions. Today, customers take functional features and benefits, product quality and a positive brand image as a given. Consumers still expect all of the above attributes but in addition they expect to be entertained, to have their senses stimulated and to be able to incorporate the product into their lifestyle.
Traditional F&B marketing still has its place however it is primarily focused on influencing the behaviour of the consumer up to the point of purchase. There is no follow up for the brand as to whether the customer enjoyed the consumption experience. This can lead to trial and brand switching. Experiential marketing focuses firmly on the consumption situation as an experience. In order to get repeat purchasing a consumer has to enjoy the whole brand experience. By influencing the consumer in the post purchase period the experiential marketer can increase customer satisfaction and brand loyalty.
By focusing on the consumption situation and the customer experience experiential marketing treats the consumer as a human being whose decisions are based on rational thinking as well as emotional influences. Instead of focusing on narrowly defined product categories such as shampoo or shaving cream the experiential marketer thinks “grooming in the bathroom.”
This holisitic approach allows experiential marketing to build upon traditional F&B marketing. In his book, Experiential Marketing, Bernd Schmitt highlights some great examples of companies using experiential marketing to build upon their established F&B campaigns. What is becoming clear is that while experiential marketing doesn’t replace the need for emphasising the features and benefits of a product it is becoming an essential part of the marketing mix.
Tuesday, April 7, 2009
Thursday, April 2, 2009
7 things you didn't know about me!
I haven't had time to keep up to the latest goings on in the marketing World this week so thought I'd throw in a random post. Not that there's much structure to this blog anyway...
1. I am slightly accident prone and tend to get injured often.
To be fair you probably did know that but having broken around 20 bones I curiously have never had any stitches. I have lost a lot of skin over the years, the worst being at a wedding in Perth where I fell as I grabbed 2 kids from running on to the road. The skin loss was obviously sore but when Jill ripped the dried baby wet one from my head I fainted for the only time in my life hitting my head off the sink on the way down. That hurt too.
2. When I was a kid I wanted to be a vet.
I even did my work experience at the local vet surgery where I got to give a dog an injection to put it to sleep. This was supposed to be a privilege but the owner wanted to come in at the last moment to be with his life-long companion and thanked me for putting him out of his misery (the dog that is). I will never forget the old man sobbing as he was escorted out by the nurse while the vet dropped the dog in to a bin bag and threw it in the shed for collection. Guess you don’t have to be an animal lover to be a vet...
3. I used to be in an orchestra.
I played the clarinet for 7 or 8 years when I was at school. I never got round to practicing though so any potential the teacher thought I had was and remains largely unfulfilled. I still have the clarinet but it hasn’t held a tune in quite some time. Maybe one wet weekend it will make a long overdue appearance.
4. My biggest fear is not being successful.
Well, not making a difference anyway. For as long as I can remember I have wanted to be a millionaire. This isn’t based on any notion of what I could do with the money or even what it means but just because it was difficult to achieve and somewhat exclusive. I guess the value of 1 million pounds in 1985 is quite different to 1 million dollars in 2009. I am not sure what it really means anymore but I would still like to feel like I was making a difference and contributing something meaningful.
5. I was a member of the National Ferret Welfare Society.
I had a pet ferret called Gnipper when I was a teenager. He used to live in a hutch in our porch and was very playful if a little head strong. They make great pets although they can smell a bit if you don’t clean the cage out often enough. My brother was not a fan.
6. I love being a dad.
Despite Eilidh only being 9 months old I can’t imagine (or remember) life without her. She is fascinating to watch and great fun to play with. She does something different everyday and is always laughing which is contagious. I guess I am biased but I think she is gorgeous. Having discovered how much fun it is being a dad I would like to have 2 more as soon as possible. Jill is still to come round to the idea. Twins would be fun...!
7. I have an irrational dislike of random people.
I sometimes develop a dislike for someone famous based on no logical or even reasonable cause. Mick Hucknall from Simply Red is at the top of the list. Martine McCutcheon from Eastenders is a close second. Keith Urban and Nicole Kidman take out the couple crown. They all irritate me greatly for no known reason although I must emphasise that ginger hair has nothing to do with it.
1. I am slightly accident prone and tend to get injured often.
To be fair you probably did know that but having broken around 20 bones I curiously have never had any stitches. I have lost a lot of skin over the years, the worst being at a wedding in Perth where I fell as I grabbed 2 kids from running on to the road. The skin loss was obviously sore but when Jill ripped the dried baby wet one from my head I fainted for the only time in my life hitting my head off the sink on the way down. That hurt too.
2. When I was a kid I wanted to be a vet.
I even did my work experience at the local vet surgery where I got to give a dog an injection to put it to sleep. This was supposed to be a privilege but the owner wanted to come in at the last moment to be with his life-long companion and thanked me for putting him out of his misery (the dog that is). I will never forget the old man sobbing as he was escorted out by the nurse while the vet dropped the dog in to a bin bag and threw it in the shed for collection. Guess you don’t have to be an animal lover to be a vet...
3. I used to be in an orchestra.
I played the clarinet for 7 or 8 years when I was at school. I never got round to practicing though so any potential the teacher thought I had was and remains largely unfulfilled. I still have the clarinet but it hasn’t held a tune in quite some time. Maybe one wet weekend it will make a long overdue appearance.
4. My biggest fear is not being successful.
Well, not making a difference anyway. For as long as I can remember I have wanted to be a millionaire. This isn’t based on any notion of what I could do with the money or even what it means but just because it was difficult to achieve and somewhat exclusive. I guess the value of 1 million pounds in 1985 is quite different to 1 million dollars in 2009. I am not sure what it really means anymore but I would still like to feel like I was making a difference and contributing something meaningful.
5. I was a member of the National Ferret Welfare Society.
I had a pet ferret called Gnipper when I was a teenager. He used to live in a hutch in our porch and was very playful if a little head strong. They make great pets although they can smell a bit if you don’t clean the cage out often enough. My brother was not a fan.
6. I love being a dad.
Despite Eilidh only being 9 months old I can’t imagine (or remember) life without her. She is fascinating to watch and great fun to play with. She does something different everyday and is always laughing which is contagious. I guess I am biased but I think she is gorgeous. Having discovered how much fun it is being a dad I would like to have 2 more as soon as possible. Jill is still to come round to the idea. Twins would be fun...!
7. I have an irrational dislike of random people.
I sometimes develop a dislike for someone famous based on no logical or even reasonable cause. Mick Hucknall from Simply Red is at the top of the list. Martine McCutcheon from Eastenders is a close second. Keith Urban and Nicole Kidman take out the couple crown. They all irritate me greatly for no known reason although I must emphasise that ginger hair has nothing to do with it.
Friday, March 27, 2009
Not all burger experiences are the same
Having just been on a stag weekend in Gosford the topic of fast food and burger joints has been at the front of my mind. Fast food is a bit of a misconception when referring to Hungry Jacks in Gosford. Due in a large part to the incompetence of one particular staff member it took my friend Ronnie 40 minutes to get his breakfast wrap. Surely this is some sort of record? It apparently wasn't worth waiting for although I could have told him that having been served 10 whole minutes earlier. To be fair mine was ready about 10 mins before that but it was beyond the staff member to give me it despite there being no other customers (who had been served). Even the guy who had gone to the drive through window had to get out of his car to see why his breakfast was taking 30 mins.
Maybe working there gets to you after a while...
Gratuitous Burger Ad to restore Ronnie's faith...
Maybe working there gets to you after a while...
Gratuitous Burger Ad to restore Ronnie's faith...
Tuesday, March 24, 2009
Qubik's 4 E's of experiential marketing
ENGAGE
Engage the consumer. Consumers are far more savvy, perceptive and aware of traditional marketing goals than ever before. To truly engage with them a brand has to be presented to them at the appropriate time and in the right environment.
EDUCATE
Educate them about the brand. A good experiential campaign will not only be informative but also create an emotional attachment using creativity to break through the clutter.
EVOLVE
Evolve their perception. Experiential marketing connects the advertising message and brand values in an interactive manner, reaching the consumer at a time when they are most receptive to the message. This 2 way communication aids in changing the perception of the brand in the mind of the consumer.
EFFECT
Effect their behaviour. Once consumers have tried the product, they are more likely to purchase as well as spread the word to their peers, utilising the golden word of mouth strategy. The end result is an emotional alignment which stimulates consumer consideration and adoption.
Engage the consumer. Consumers are far more savvy, perceptive and aware of traditional marketing goals than ever before. To truly engage with them a brand has to be presented to them at the appropriate time and in the right environment.
EDUCATE
Educate them about the brand. A good experiential campaign will not only be informative but also create an emotional attachment using creativity to break through the clutter.
EVOLVE
Evolve their perception. Experiential marketing connects the advertising message and brand values in an interactive manner, reaching the consumer at a time when they are most receptive to the message. This 2 way communication aids in changing the perception of the brand in the mind of the consumer.
EFFECT
Effect their behaviour. Once consumers have tried the product, they are more likely to purchase as well as spread the word to their peers, utilising the golden word of mouth strategy. The end result is an emotional alignment which stimulates consumer consideration and adoption.
Tuesday, March 17, 2009
Are you looking after your brand ambassadors?
Firstly a definition: "A brand ambassador is an appointed representative of your brand that animates or brings to life your brand to your potential audience."
Brand ambassadors aren't merely promotional staff being paid a few dollars an hour to hand out samples. They are staff selected to represent the brand at the primary point of contact between your brand and the consumer. Whether this is at a tradestand, sampling in a train station or the check out person of your nearest supermarket they have a large influence on the perception of a brand.
Celebrities are often referred to as brand ambassadors however their main concern is not the profile of the brand. Celebrities accept endorsements either for the money or to increase their own profile or both. Whilst some celebrity endorsements can be very successful they have also been known to screw up on occassion, potentially damaging the brand.
Given that brand ambassadors can be so influential they should be shown respect and treated accordingly. By providing relevant training and explaining the brand objectives they will be better prepared to represent the brand. When given the correct tools they can have a very powerful and successful influence over the perception of the brand. If they don't meet the brand standards however they should be replaced immediately as you would with any other part of the marketing mix.
Supermarkets spend millions of dollars each year encouraging consumers to visit their stores. They publish weekly specials, discount vouchers and a raft of other initiatives to get consumers to buy from them yet the entire experience can be derailed by an unfriendly (perhaps untrained) check out person. Seriously, how hard is it to teach them to pack a bag? It is a frustration that could easily be eliminated and turned in to a positive experience.
Brand ambassadors aren't merely promotional staff being paid a few dollars an hour to hand out samples. They are staff selected to represent the brand at the primary point of contact between your brand and the consumer. Whether this is at a tradestand, sampling in a train station or the check out person of your nearest supermarket they have a large influence on the perception of a brand.
Celebrities are often referred to as brand ambassadors however their main concern is not the profile of the brand. Celebrities accept endorsements either for the money or to increase their own profile or both. Whilst some celebrity endorsements can be very successful they have also been known to screw up on occassion, potentially damaging the brand.
Given that brand ambassadors can be so influential they should be shown respect and treated accordingly. By providing relevant training and explaining the brand objectives they will be better prepared to represent the brand. When given the correct tools they can have a very powerful and successful influence over the perception of the brand. If they don't meet the brand standards however they should be replaced immediately as you would with any other part of the marketing mix.
Supermarkets spend millions of dollars each year encouraging consumers to visit their stores. They publish weekly specials, discount vouchers and a raft of other initiatives to get consumers to buy from them yet the entire experience can be derailed by an unfriendly (perhaps untrained) check out person. Seriously, how hard is it to teach them to pack a bag? It is a frustration that could easily be eliminated and turned in to a positive experience.
Friday, March 13, 2009
Disabled dancer going with the flow for Visa
Saatchi & Saatchi London created this fun new spot as part of its European "Life flows better with Visa" campaign. It stars Bill Shannon, a freestyle dance artist who was born with a degenerative hip condition and has come up with a fascinating way of dancing on crutches.
It's a great feelgood spot in these troubled times. Maybe they've been reading my blog ...if you're happy and you know it
Source - Adfreak
It's a great feelgood spot in these troubled times. Maybe they've been reading my blog ...if you're happy and you know it
Source - Adfreak
Wednesday, March 11, 2009
Do you know who Craig is?
These great posters have started appearing in Melbourne. I hope Craig keeps it up and he manages to keep his identity a mystery. Once a secret identity is revealed it always ends badly...
How do people have the time?!
As soon as I start to work I run out of time to update my blog. How does everyone do it? Not to mention updating twitter and checking facebook, linked in et al. Guess they must be more organised. Memo to self - get more structure.
While I get my to do list in some sort of order here's a link to the only cool pop up I have seen. Merc
While I get my to do list in some sort of order here's a link to the only cool pop up I have seen. Merc
Friday, March 6, 2009
Twitter Update
Having just finished writing the follow up to my previous post on Twitter Do you Tweet my computer crashed. It was insightful and funny too. I don't have time to do it again so here are some of the highlights:
- John was right - I am willing to accept that Twitter is quite engaging / addictive
- As long as companies are honest and provide human responses then it can be a successful strategy
- Automated responses such as BigPonds original foray will create a major backlash
- Following celebrities makes you feel like you are having a conversation with them (along with 200,000 others)
- Some people take it too seriously
- You're only as good as your last tweet
- To get lots of followers you should be funny, famous or informative (ideally, all 3)
- Everyone follows Stephen Fry, Lance Armstrong or Britney
- John was right - I am willing to accept that Twitter is quite engaging / addictive
- As long as companies are honest and provide human responses then it can be a successful strategy
- Automated responses such as BigPonds original foray will create a major backlash
- Following celebrities makes you feel like you are having a conversation with them (along with 200,000 others)
- Some people take it too seriously
- You're only as good as your last tweet
- To get lots of followers you should be funny, famous or informative (ideally, all 3)
- Everyone follows Stephen Fry, Lance Armstrong or Britney
Wednesday, March 4, 2009
Taking the experience to the extreme
The lead singer of Nine Inch Nails, Josh Freese is taking experiential to a new level. He has developed a tiered system for the sale of the Since 1972 albumn. For $7 you get a digital download of the albumn including 3 videos. For $75,000 (yes, seventy five grand!!!) you get amongst other things:
- Go on tour with Josh for a few days
- Have Josh write, record and release a 5-song EP about you and your life story
- Take home any of his drum sets (only one, but you can choose which one)
- Take shrooms and cruise Hollywood in Danny from Tool's Lamborghini OR play quarters and then hop on the Ouija board for a while
- Josh will join your band for a month … play shows, record, party with groupies, etc.
- If you don't have a band he'll be your personal assistant for a month (4-day work weeks, 10 am to 4 pm)
The full list of the extraordinary deal can be seen
here. It remains to be seen whether anyone takes him up on the offer. If they do it will certainly be an experience that they won't forget!
- Go on tour with Josh for a few days
- Have Josh write, record and release a 5-song EP about you and your life story
- Take home any of his drum sets (only one, but you can choose which one)
- Take shrooms and cruise Hollywood in Danny from Tool's Lamborghini OR play quarters and then hop on the Ouija board for a while
- Josh will join your band for a month … play shows, record, party with groupies, etc.
- If you don't have a band he'll be your personal assistant for a month (4-day work weeks, 10 am to 4 pm)
The full list of the extraordinary deal can be seen
here. It remains to be seen whether anyone takes him up on the offer. If they do it will certainly be an experience that they won't forget!
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