Saatchi & Saatchi London created this fun new spot as part of its European "Life flows better with Visa" campaign. It stars Bill Shannon, a freestyle dance artist who was born with a degenerative hip condition and has come up with a fascinating way of dancing on crutches.
It's a great feelgood spot in these troubled times. Maybe they've been reading my blog ...if you're happy and you know it
Source - Adfreak
Friday, March 13, 2009
Wednesday, March 11, 2009
Do you know who Craig is?
How do people have the time?!
As soon as I start to work I run out of time to update my blog. How does everyone do it? Not to mention updating twitter and checking facebook, linked in et al. Guess they must be more organised. Memo to self - get more structure.
While I get my to do list in some sort of order here's a link to the only cool pop up I have seen. Merc
While I get my to do list in some sort of order here's a link to the only cool pop up I have seen. Merc
Friday, March 6, 2009
Twitter Update
Having just finished writing the follow up to my previous post on Twitter Do you Tweet my computer crashed. It was insightful and funny too. I don't have time to do it again so here are some of the highlights:
- John was right - I am willing to accept that Twitter is quite engaging / addictive
- As long as companies are honest and provide human responses then it can be a successful strategy
- Automated responses such as BigPonds original foray will create a major backlash
- Following celebrities makes you feel like you are having a conversation with them (along with 200,000 others)
- Some people take it too seriously
- You're only as good as your last tweet
- To get lots of followers you should be funny, famous or informative (ideally, all 3)
- Everyone follows Stephen Fry, Lance Armstrong or Britney
- John was right - I am willing to accept that Twitter is quite engaging / addictive
- As long as companies are honest and provide human responses then it can be a successful strategy
- Automated responses such as BigPonds original foray will create a major backlash
- Following celebrities makes you feel like you are having a conversation with them (along with 200,000 others)
- Some people take it too seriously
- You're only as good as your last tweet
- To get lots of followers you should be funny, famous or informative (ideally, all 3)
- Everyone follows Stephen Fry, Lance Armstrong or Britney
Wednesday, March 4, 2009
Taking the experience to the extreme
The lead singer of Nine Inch Nails, Josh Freese is taking experiential to a new level. He has developed a tiered system for the sale of the Since 1972 albumn. For $7 you get a digital download of the albumn including 3 videos. For $75,000 (yes, seventy five grand!!!) you get amongst other things:
- Go on tour with Josh for a few days
- Have Josh write, record and release a 5-song EP about you and your life story
- Take home any of his drum sets (only one, but you can choose which one)
- Take shrooms and cruise Hollywood in Danny from Tool's Lamborghini OR play quarters and then hop on the Ouija board for a while
- Josh will join your band for a month … play shows, record, party with groupies, etc.
- If you don't have a band he'll be your personal assistant for a month (4-day work weeks, 10 am to 4 pm)
The full list of the extraordinary deal can be seen
here. It remains to be seen whether anyone takes him up on the offer. If they do it will certainly be an experience that they won't forget!
- Go on tour with Josh for a few days
- Have Josh write, record and release a 5-song EP about you and your life story
- Take home any of his drum sets (only one, but you can choose which one)
- Take shrooms and cruise Hollywood in Danny from Tool's Lamborghini OR play quarters and then hop on the Ouija board for a while
- Josh will join your band for a month … play shows, record, party with groupies, etc.
- If you don't have a band he'll be your personal assistant for a month (4-day work weeks, 10 am to 4 pm)
The full list of the extraordinary deal can be seen
here. It remains to be seen whether anyone takes him up on the offer. If they do it will certainly be an experience that they won't forget!
Labels:
Crazy,
experiential marketing,
Nine Inch Nails
Monday, March 2, 2009
Powerpoint
If powerpoint is dead - what else are you meant to use? It's probably not ideal to turn up to a credentials presentation with just a business card and a couple of good stories. I know that you shouldn't read from the screen but a few suitable pictures can surely enhance the storytelling. Maybe I should just twitter everyone attending. Doubt I can cut my whole presentation down to 140 characters but I guess it's worth a shot.
Qubik = experiential agency with experience in event mgt, sampling, branded environments and products. Strategic + experienced - use us. tks
Do the spaces count? Think that's 140. I think this might just work.
Qubik = experiential agency with experience in event mgt, sampling, branded environments and products. Strategic + experienced - use us. tks
Do the spaces count? Think that's 140. I think this might just work.
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