Out of character

It is becoming increasingly difficult to stand out from the crowd. Consumers are harder to reach than ever before. They are media savvy and have the tools such as Foxtel IQ which allows them to skip the ads. To reach them brands have to think smarter. When a brave brand does something out of character from the rest of the industry they stand out. Here are a few examples that are certainly memorable.

Not your typical shampoo ad


Not your typical tax return ad


Not your typical awareness ad





I find this last ad difficult to watch but I guess it will certainly generate awareness of the issue.